When You Ask Consumers to List Down All the Brands

question 32

Multiple Choice

When you ask consumers to list down all the brands they know within a category, what are you measuring?

• A) Recognition
• B) Top of mind awareness
• C) Commoditization
• D) Recall

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Definitions:

Reconstruction

The period following the Civil War (1865-1877) during which the United States attempted to address the issues arising from the readmission to the Union of the 11 states that had seceded.

Northern Investors

Businesspersons or companies from the northern United States who invested capital, especially in the development of the southern states and various industries.

Plessy V. Ferguson

A landmark 1896 U.S. Supreme Court decision that upheld the constitutionality of racial segregation under the "separate but equal" doctrine.

Segregated Facilities

Public or private establishments that were separated based on race or ethnicity, typified by signs designating usage by either 'whites' or 'colored' during periods of legal segregation.