Which Qualitative Tool Is Both Effective and Efficient for Brand

question 3

Multiple Choice

Which qualitative tool is both effective and efficient for brand managers in identifying associations?

• A) Ethnography
• B) Focus groups
• C) Netnography
• D) Projective techniques

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Definitions:

Maintenance Function

An activity essential to effective, satisfying interpersonal relationships within a team or group.

Harmonizing Conflict

involves the process of resolving disputes and differences in a manner that promotes unity and cooperation among parties involved.

Evaluating Effectiveness

The process of assessing how well a plan, program, or project achieves its objectives and desired outcomes.

Cohesion

The force that holds a group together by promoting feelings of unity and purpose among its members.