What Disadvantages Does a House of Brands Strategy Have Against

question 1

Multiple Choice

What disadvantages does a house of brands strategy have against a branded house?

• A) Too much choice confuses consumers
• B) A lack of clear positioning
• C) Being unable to concentrate marketing resources into one brand
• D) All of these

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Definitions:

Industry Average

The average performance, metrics, or characteristics of companies within a particular sector.

Current Payables

Short-term obligations or debts a company owes to its creditors that are due within one year.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year, calculated by dividing current assets by current liabilities.

Payroll

The total amount of wages and salaries paid by a company to its employees.