Ethnography Is Useful for Brand Managers Because ______

question 5

Multiple Choice

Ethnography is useful for brand managers because ______.

• A) it generates quick insights
• B) it enables you to test brand ideas
• C) it is naturalistic and less subject to researcher bias
• D) none of these

---

Definitions:

Level of Income

A measure of the monetary amount earned by an individual or household, often categorized to analyze economic status or social class.

Young Adults

Individuals in their late teens to early thirties, a period marked by exploration, the establishment of personal and professional identities, and transition into more adult responsibilities.

United States

A country located in North America, known for its diverse culture and strong influence in global affairs.

Safe Haven

One of the three purposes of the attachment system. Bonds between infant and caregiver make the caregiver a source of comfort when distressed.