Humorous Advertising Is an Attempt to Trigger What Type of Engagement

question 13

Multiple Choice

Humorous advertising is an attempt to trigger what type of engagement?

• A) Behavioural
• B) Cognitive
• C) Emotional
• D) All of these

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Definitions:

Emotional Insecurity

Refers to a state of feeling uncertain or anxious about oneself, often affecting one's sense of confidence and ability to engage with others.

Law Of Reciprocity

A social principle stating that if someone does something for you, you feel a compulsion to return the favor.

Organizational Politics

The activities aimed at improving someone's status or position within an organization and involve tactics like networking and alliance formation.

Empowers Team

The act of giving team members the authority, confidence, and resources they need to take initiative and make decisions to drive the team's success.