Examlex
Positioning involves answering which of the following big questions?
Homogeneous Product
A product that is virtually indistinguishable from the same products offered by different suppliers in the market.
Control Over Price
The ability of a company or seller to dictate the price of a product or service in the market.
Pure Competition
A market structure characterized by an extremely high level of competition, where there are many sellers offering standardized products.
Monopolistic Competition
A market structure in which many firms sell products that are similar but not identical, allowing for competition based on quality, price, and branding.
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