If a Brand Asset Is High on Fame and Low

question 20

Multiple Choice

If a brand asset is high on fame and low on uniqueness, what options do you have?

• A) Focus on sole use to build up awareness
• B) Avoid solo use
• C) Lose it altogether
• D) Ignore it

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Definitions:

Intentional Tort

A wrongful act knowingly committed.

Assault

Any word or action intended to make another person apprehensive or fearful of immediate physical harm. A reasonably believable threat.

Battery

The intentional and offensive touching of another without lawful justification beyond a reasonable doubt. The standard used to determine the guilt or innocence of a person charged with a crime. To be guilty of a crime, a suspect must be proved guilty beyond and to the exclusion of every reasonable doubt.

Elements

Fundamental components or parts that together form a whole, often used in contexts such as scientific elements or legal requirements for proving a case.