A Brand Position Must Meet Four Tests

question 12

Multiple Choice

A brand position must meet four tests. What are they?

• A) Relevance, consistency, awareness and improvisation
• B) Character, deliverability, authenticity and awareness
• C) Relevance, differentiation, deliverability and authenticity
• D) None of these

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Definitions:

Manipulate

To handle or control something, often in a skilled manner, but can also imply influencing or managing people or situations in an unfair or deceitful way.

Position

The location or arrangement of something or someone in relation to its surroundings or another entity.

Coworker's Attitude

The behavior or outlook a colleague demonstrates in a workplace environment.

Bad Day

A term for a day characterized by events or circumstances deemed unfavorable or distressing.