When a Critic Suggests a Mobile Phone Brand Rates Poorly

question 14

Multiple Choice

When a critic suggests a mobile phone brand rates poorly on battery life relative to its competitors, what brand equity lever are they referring to?

• A) Points of difference
• B) Awareness
• C) Brand image
• D) Points of parity

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Definitions:

Latino

A term commonly used in the United States to refer to people of Latin American origin or descent, it is often used interchangeably with "Hispanic" though there are distinctions in some contexts.

Catholic

Pertaining to the universal Christian church or its beliefs, practices, and traditions rooted in the teachings of the Roman Catholic Church.

Indwelling Urinary Catheter

A catheter that remains inserted in the bladder for continuous urine drainage, usually for patients who are unable to urinate unassisted.

Voided

To urinate or excrete waste from the body.