Positioning Research Involves Two Key Things - What Are They

question 2

Multiple Choice

Positioning research involves two key things - what are they?

• A) User needs and brand heritage
• B) User and ideological frames of reference
• C) Unique selling points
• D) Gaps in the market

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Definitions:

Actual

Referring to real, measured, or experienced facts and figures as opposed to estimates or projections.

Planned Results

The expected financial and operational outcomes from a company’s activities, based on strategic planning and budgeting.

Periodic Budget Reports

Reports generated at regular intervals to compare budgeted outcomes to actual financial performance.

Sales Budget Report

A detailed forecast of a company's sales for a given period, including expected revenues and the cost associated with generating those revenues.