Firms Must Build Brand Assets to Communicate to Users

question 3

Multiple Choice

Firms must build brand assets to communicate to users. What are these assets?

• A) Logos and slogans
• B) Characters and design language
• C) Packaging and labelling
• D) All of these

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Definitions:

Product Excitement

The enthusiasm and interest generated among consumers for a new or improved product, often through marketing and promotional activities.

Marketing Strategy

A marketing strategy is a business's overall plan for reaching and converting potential customers into buyers of its products or services, utilizing resources to maximize market share and profit.

Guerilla Marketing

An advertising strategy that uses unconventional and low-cost tactics to promote a product or service.

Public Transportation

A system of various forms of transport provided to the public, including buses, trains, and subways, operating on fixed routes and schedules.