What Is a Simple Test for Determining a Good Idea

question 18

Multiple Choice

What is a simple test for determining a good idea for a brand position?

• A) That it feels good to the team
• B) That it has a workable opposite
• C) It upsets no one
• D) None of these

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Definitions:

Functionalist School

A perspective in sociology and psychology that interprets society as a structure with interrelated parts designed to meet the biological and social needs of individuals in that society.

Rough-And-Tumble

A form of play that involves physical activities such as running, jumping, and play fighting, important for the development of physical and social skills in children.

Adaptive Changes

Modifications or adjustments made by organisms or systems in response to changes in their environment or internal conditions.

Structuralists

Psychologists who analyze the basic elements of thoughts and sensations to understand the structure of the mind, associated with Wilhelm Wundt and Edward Titchener.