What Does Positioning Involve

question 5

Multiple Choice

What does positioning involve?

• A) Defining the brand according to user needs
• B) Developing a strong logo
• C) Developing an identity for the brand that will endure
• D) Developing a creative social media campaign

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Definitions:

Bottom Line

The final profit or loss of a business after all expenses have been deducted from the revenues, also used metaphorically to mean the ultimate outcome.

Social Media

Online platforms that allow users to create, share content, and participate in social networking.

Marketers

Professionals who are engaged in promoting and selling products or services, including market research and advertising.

Businesses

Organizations engaged in commercial, industrial, or professional activities with the goal of earning a profit.