Consistency Involves Closing Three Gaps

question 10

Multiple Choice

Consistency involves closing three gaps. When employees see the brand differently to how the firm defines it, what gap is this?

• A) Culture-identity
• B) Culture-image
• C) Identity-image
• D) None of these

---

Definitions:

Sample Size

The number of observations or data points collected in a subset of a population for the purpose of statistical analysis.

New Engines

Recently developed or released engines that incorporate modern technology or design improvements over previous versions.

Engine's Components

The various parts and mechanisms that make up an engine, each playing a specific role in its operation.

Null Hypothesis

The assumption in hypothesis testing that there is no significant difference between specified populations, any observed difference being due to sampling or experimental error.