What Drives Brand Extension Authenticity

question 18

Multiple Choice

What drives brand extension authenticity?

• A) The extension is cheaper than parent
• B) The extension is more expensive than the parent
• C) The extension grows sales
• D) The extension sustains the brand's essence

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Definitions:

Government

The organized assembly or body of individuals leading a structured society, typically a nation.

Monopolies

Market structures characterized by a single seller facing no competition in offering a unique product or service.

Public Goods

Goods that are non-excludable and non-rivalrous, meaning no one can be prevented from using them and one person's use does not reduce their availability to others.

Collective Benefits

Advantages or positive outcomes that are shared and enjoyed by all members of a group or society, not just by the individual who incurred the cost.