What Are the Benefits of Category Extension

question 3

Multiple Choice

What are the benefits of category extension?

• A) Leverage brand capabilities
• B) Expand the brand's meaning
• C) Gain greater efficiencies in resource use
• D) All of these

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Definitions:

Fed

The Federal Reserve System, which is the central bank of the United States, responsible for monetary policy.

Bonds

Fixed-income investments representing loans made by an investor to a borrower, typically corporate or governmental, where the borrower agrees to pay back the borrowed funds with interest at a later date.

Money Multiplier

A factor that quantifies the amount of money the banking system generates with each unit of reserves.

Bonds

Financial securities that represent loans made by investors to issuers, typically governments or corporations, which promise to pay back the principal along with interest on specific dates.