How Do Subcultures of Consumption Differ from Brand Communities

question 10

Multiple Choice

How do subcultures of consumption differ from brand communities?

• A) They feature many different groups
• B) Collective identity is not defined by the brand
• C) They are less interested in brands
• D) Their members are less loyal to brands

---

Definitions:

Drawer

The party that writes and signs a check, directing a bank to pay the check's amount to the person or entity named as the payee.

Drawee

The party on whom a check or draft is drawn, and who is expected to pay the amount specified.

Approach-approach Conflict

A psychological dilemma that occurs when an individual must choose between two desirable options.

Valued Promotion

The process of advancing or enhancing the worth or merit of an idea, individual, or product often through marketing or recognition efforts.