Successful Brand Community Strategies Require Which of the Following Approaches

question 24

Multiple Choice

Successful brand community strategies require which of the following approaches?

• A) The marketing department communicates they are a member of the community
• B) Firms should exploit community associations quickly so they can appear cool
• C) Brand managers should relinquish some control of the brand to the community
• D) Marketers should focus on ensuring members do not question the brand

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Definitions:

Exploiting

Making use of a resource or situation, often in a way that is considered unfair or unethical, to gain an advantage.

Chief Operating Officer

A high-ranking executive in a company responsible for overseeing the day-to-day administrative and operational functions.

Experimental Division

A segment within an organization or study specifically designated for the purpose of conducting experiments or testing hypotheses.

Aircraft Landing Gear

The undercarriage of an aircraft designed to support the plane during landing and take-off, including components such as wheels, brakes, and shock absorbers.