Examlex
How can brand strengthen brand communities?
Self-Determination Theory
A theory of motivation that emphasizes the role of intrinsic motivation in driving human behavior and the importance of psychological needs for autonomy, competence, and relatedness.
High Achievement Needs
A personal drive in individuals who seek to achieve excellence, master complex tasks, and set and accomplish challenging goals.
High Affiliation Needs
The strong desire to build and maintain social relationships, be part of a group, and feel connected to others.
Better Performers
Individuals or entities that achieve superior outcomes or excel in their tasks compared to their peers or expected standards.
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