How Can a Crisis Impact on Authenticity

question 6

Multiple Choice

How can a crisis impact on authenticity?

• A) Strong management of the crisis can reinforce the brand's position
• B) Failure to manage a crisis may indicate the brand is aloof
• C) Failure to manage the crisis may lead to accusations of being a poseur
• D) All of these

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Definitions:

Homelessness

The condition of lacking stable, permanent, and adequate housing.

Health Care

A system involving the diagnosis, treatment, and prevention of disease, illness, injury, and other physical and mental impairments in humans.

Employment

The condition of having paid work or the process of hiring someone for a job.

Homework Assignments

Tasks assigned to students to be completed outside of class time to reinforce learning, practice skills, or prepare for future lessons.