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If a crisis has a high chance of occurring but a potentially high impact on the brand, how should you plan for it?
Net Operating Income
A financial metric that calculates a company's profit after subtracting operating expenses but before interest and taxes.
Single Product
A business strategy or market condition where a company focuses on and sells only one product.
Absorption Costing
A costing method that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed overhead - in the price of a product.
Net Operating Income
The profit a company makes after deducting operating expenses from gross income, excluding interest and taxes.
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