Examlex
When developing an objective, all the following should be included except:
Social Proof
The psychological phenomenon where people mimic the actions of others in an attempt to reflect correct behavior for a given situation.
Word-of-mouth
A form of marketing where consumers share information and opinions about products or services with others, significantly influencing buying behavior.
Mavens
Individuals recognized as knowledgeable experts, often influencing others through their opinions and recommendations.
Connectors
Individuals who play a critical role in communities by linking numerous people across various social or professional groups, enabling the spread of information or trends.
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