How Do Consumer Tribes Differ from Subcultures of Consumption

question 26

Multiple Choice

How do consumer tribes differ from subcultures of consumption?

• A) They are more fanatical consumers
• B) They are more loyal to brands
• C) Their association with the subculture is more symbolic
• D) Their association with the subculture is less symbolic

---

Definitions:

Evaluation

The systematic assessment of the performance, value, or quality of a project, program, or individual.

Formation Of Values

The development of personal principles and standards of behavior, influenced by factors such as culture, family, and personal experiences.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Pessimistic View

A tendency to see the worst aspect of things or believe that the worst will happen; a lack of hope or confidence in the future.