When Using Diffusion of Innovation to Introduce a New Behavior

question 1

Multiple Choice

When using Diffusion of Innovation to introduce a new behavior into a population, it's best to focus first on which group of people on the adoption curve?

• A) Laggards
• B) Late majority
• C) Innovators
• D) Experimenters

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Definitions:

Reversing Entry

An accounting entry that is made at the beginning of an accounting period to reverse or cancel out adjusting entries made at the end of the previous accounting period.

Notes Receivable

Written promises for amounts to be received, typically including interest, recorded by the recipient.

Noncurrent Assets

Assets expected to provide economic benefits beyond the next year or operating cycle, excluding items for resale.

Beginning Capital Balance

The beginning capital balance is the amount of capital or equity that a company has at the start of a new accounting period.