Brand Identify Is a Strong Marketing Concern but Can Never

question 23

True/False

Brand identify is a strong marketing concern but can never be an effective barrier to entry as it is easy for a competitor to counter.

---

Definitions:

Disequilibrium

A state of cognitive imbalance or conflict that arises when new information contradicts existing beliefs or knowledge, driving the process of learning and adaptation.

Secondary Circular Reaction

A stage in Piaget's theory of cognitive development where infants (around 4-8 months) repeat actions that affect their environment, showing an early understanding of cause and effect.

Sensorimotor Stage

A developmental phase from birth to about 2 years of age, in Jean Piaget's theory, where infants learn about their environment through their sensory and motor interactions.

Nonsymbolic Aspects

Elements or features not represented by symbols or not involving symbolic representation or thought, often relating to direct, concrete experiences.