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Wal-Mart has brand identity as its significant barrier to entry for competitors.
Cost
The value, usually in monetary terms, required to produce, acquire, or maintain a product or service.
Core Values
Fundamental beliefs or principles that are central to an organization's identity and guide its actions and decision-making.
Code of Conduct
A set of guidelines designed to set out acceptable behaviors for members of a particular group, organization, or profession.
Canadian Code
A generic term that could refer to any set of regulatory standards or laws enacted in Canada.
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