Examlex
Why can't your immune system fight off the toxins in most venoms?
Free Association
A psychological technique in which a person responds to a word or idea spontaneously with the first word or idea that comes to mind.
Unaided Recall
A measure of memory where respondents reveal what brands or products come to mind without any cues or prompts.
Brand
The identity, including the name, symbol, or design, that distinguishes a product or company from its competitors in the eyes of the customer.
Projective Technique
A psychological methodology used to uncover people’s true opinions and feelings by having them project these onto an ambiguous task or stimuli.
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