A Field Study of Helping When an Apparently Blind Researcher

question 100

Multiple Choice

A field study of helping when an apparently blind researcher was about to cross a street found:

• A) high rates of helping in Vienna
• B) lower rates of helping in New York and Kuala Lumpur
• C) very consistent rates of helping in 23 different countries
• D) both a and b
• E) none of the above

---

Definitions:

Cultural Storytelling

The use of narratives and stories to convey cultural values, beliefs, and histories, often to educate or entertain, while strengthening communal bonds.

Authenticity Deficit

Refers to a gap between a brand's messaging and its actual behaviors or product experiences, leading to consumer skepticism or mistrust.

Lack of Character

A term often applied to brands or products that fail to exhibit distinguishing traits, qualities, or a strong identity.

Cultural Branding Model

A framework for building brands based on cultural narratives and myths that resonate deeply with consumers, often weaving the brand into the fabric of society.