In Order to Reduce Dissonance After Buying a Particular Brand

question 32

Multiple Choice

In order to reduce dissonance after buying a particular brand of car, you seek out people that agree with your decision, and try to persuade some friends, who are yet to make up their minds, to buy the same brand. This is called:

• A) discrepant behaviour
• B) selective exposure to information
• C) social support
• D) the consistency principle
• E) downgrading the importance of consonant information

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Definitions:

Analytical Measures

Various calculations and metrics used to assess the performance, health, and financial status of a business.

Industry Type

A classification that categorizes companies and business activities into specific sectors based on similar production processes, products, or services.

Price-Earnings Ratio

A financial ratio that measures a company's current share price relative to its per-share earnings.

Return on Total Assets

A financial ratio that measures a company's profitability relative to its total assets, indicating how efficiently assets are used to generate profit.