Source Credibility Has an Impact on Attitudes When

question 97

Multiple Choice

Source credibility has an impact on attitudes when:

• A) the message is presented in oral but not written form
• B) the audience is made aware of the credibility of the source before the message is delivered
• C) the audience is made aware of the source credibility immediately after the message is delivered
• D) the audience is unusually persuasible
• E) the audience is unusually resistant to persuasion

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Definitions:

Load Factor

In transportation and logistics, it is the ratio of actual cargo carried to the total carrying capacity available, indicating efficiency in space usage.

Operating Expense

Costs associated with the day-to-day functioning of a business, excluding direct production costs.

Yield

The income generated from an investment, usually expressed as a percentage of the investment's cost or current market value.

Profit

The financial gain achieved when the revenues generated from business activities exceed the expenses, costs, and taxes needed to sustain those activities.