The Term 'Sleeper Effect' Refers To

question 38

Multiple Choice

The term 'sleeper effect' refers to:

• A) a greater change in attitudes after the message is played while subjects sleep
• B) that tendency to forget the message after some passage of time
• C) situations where a person remembers the persuasive message but not the source of that message
• D) situations where a person remembers the source of a message but not the message itself
• E) the tendency to forget a persuasive message after going to sleep

---

Definitions:

Behavior Therapy

A type of psychotherapy that focuses on changing specific behaviors and uses various techniques to stop undesirable habits or behaviors.

Learning Theory

A framework that describes how individuals acquire, retain, and recall knowledge and skills.

Individual

Pertaining to or characterizing a single, separate person or entity, often emphasizing uniqueness or personal identity.

Concentrating

The mental process of focusing one's attention or cognitive resources on a specific task, subject, or activity.