What Is Believed to Be the Most Effective Communication Route

question 12

Multiple Choice

What is believed to be the most effective communication route when consumers choose what products to buy?

• A) social media
• B) word of mouth
• C) television
• D) celebrities
• E) contagion of enthusiasm

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Definitions:

Categorizing

Categorizing involves assigning items, individuals, or concepts into groups based on shared characteristics or criteria to organize and simplify information or data.

Collective Identity

The shared sense of belonging to a group, characterized by common interests, experiences, or convictions.

Common Culture

The shared values, norms, behaviors, and artifacts that characterize a group or society.

Multiracial

An individual or group comprising members from two or more racial backgrounds.