The logos created by Herb Lubalin for Mother & Child (figure 9.20) and Paul Rand for IBM (figure 9.21) show two very different uses of type. One logo seems more classic, and the other appears more modern. Give examples of two logos that have similar feels and explain why they give off comparable impressions, considering main strokes, serifs, and overall letterforms.
Definitions:
Married Filing Separately
A filing option for married partners that enables them to report their personal income, deductions, and exemptions separately on individual tax returns.
Modified AGI
Adjusted Gross Income with certain deductions and exclusions added back in, used to determine eligibility for certain tax benefits.
Adjusted Gross Income
An individual's total gross income minus specific deductions allowed by the IRS, used to determine tax liability.
Deduction
An expense that can be subtracted from gross income to reduce the taxable income.
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