Examlex
In ________ more customers would like to buy the product than can be satisfied.
Identity
The understanding or concept of oneself as a unique individual, including aspects of self-concept and social identity.
Erikson
Erik Erikson, a developmental psychologist known for his theory on the psychosocial development of humans, emphasizing the impact of social interaction across the lifespan.
Neo-Freudian
Psychologists who accepted the basic foundations of Freud's theory but modified it to include social and cultural factors.
Karen Horney
A German psychoanalyst known for her theories on neurosis, feminine psychology, and the importance of cultural and social factors in personality development.
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