If a Marketing Research Firm Sells Its Field Interviewing Services

question 48

Multiple Choice

If a marketing research firm sells its field interviewing services to other firms, it would be called an example of a

• A) custom marketing research firm.
• B) specialty-line marketing research firm.
• C) syndicated-service research firm.
• D) systematic marketing research firm.
• E) general-line marketing research firm.

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Definitions:

Microsystem

A term from ecological systems theory referring to the immediate environment in which an individual interacts, such as family or school.

Gender Roles

The characteristics, attitudes, feelings, and behaviors that society expects of males and females.

Feminist Theories

Examine social, economic, and political inequality between women and men in society.

Institutions

Established organizations or foundations, especially those dedicated to education, public service, or culture, which have a significant influence on society.