In Response to Threats from Such Companies as AOL, Amazon

question 54

Multiple Choice

In response to threats from such companies as AOL, Amazon, Yahoo, eBay, E'TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process became known as

• A) disintermediation.
• B) e-commerce.
• C) new market synchronization.
• D) e-collaboration.
• E) reintermediation.

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Definitions:

Margin Of Safety

The difference between actual or expected sales and sales at the break-even point; it measures the risk of incurring a loss.