________ Marketing Has the Aim of Building Mutually Satisfying Long-Term

question 21

Multiple Choice

________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.

• A) Synthetic
• B) Holistic
• C) Demand-based
• D) Direct
• E) Relationship

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Definitions:

Consumer Satisfaction

Consumer satisfaction measures how products or services provided by a company meet or surpass a customer's expectation.

Necessities

Basic needs or essential items required for living and maintaining a good life.

Chain-Weighted Price Index

Cost-of-living index that accounts for changes in quantities of goods and services.

Quantities

The amount or number of a material or immaterial good considered as a unit or in discrete portions.