Marketing Management Is

question 41

Multiple Choice

Marketing management is

• A) the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
• B) developing marketing strategies to move the company forward.
• C) monitoring the profitability of the companies products and services.
• D) a set of processes for creating, communicating, and delivering value to customers.
• E) identifying and meeting human and social needs.

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Definitions:

Avoidance

A strategy or behavior aimed at steering clear of a situation, condition, or confrontation.

Unassertive

Characterized by a lack of assertiveness; often hesitant or showing a reluctance to express opinions or claim rights.

Compromise

A method of resolving disagreement that involves mutual concessions and agreement on a course of action that is acceptable to all parties involved.

Cooperativeness

The willingness to work together towards common goals or interests.