In ________ More Customers Would Like to Buy the Product

question 65

Multiple Choice

In ________ more customers would like to buy the product than can be satisfied.

• A) overfull demand
• B) excessive
• C) irregular demand
• D) negative demand
• E) latent demand

---

Definitions:

Human Methods

Refers to approaches and techniques involving direct human interaction or effort in processes or studies.

Customer Equity

A ratio that compares the financial investments a company puts into gaining and keeping customers to the financial return on those investments.

CRM Program

Customer Relationship Management program; a strategy for managing an organization's interactions with current and potential customers using data analysis about customers' history with a company.

Customer's Profitability

The financial benefit a company gains from dealing with a customer, considering the revenues generated and the costs associated with maintaining the relationship.