MAC Cosmetics Trains Their Artists to Collaborate with Customers So

question 77

Multiple Choice

MAC Cosmetics trains their artists to collaborate with customers so that each one feels she's had an authentically artistic experience. This is an example of which major societal force behind the new marketing realities?

• A) consumer resistance
• B) heightened competition
• C) network information technology
• D) retailer transformation
• E) industry convergence

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Definitions:

Extrinsic Motivation

Inspiration fueled by outside incentives like financial gain, celebrity status, academic marks, and commendations.

Extrinsic Motivation

A form of motivation that is driven by external rewards such as money, fame, grades, or praise.

Intrinsic Motivation

The drive to engage in activities for their own sake, deriving pleasure and satisfaction from the activity itself rather than from any external rewards.

Individualistic Cultures

Individualistic Cultures emphasize personal goals, autonomy, and independence, valuing individual achievement over collective interests.