When ConAgra Initiated a Study with Some of Its Retailers

question 35

Multiple Choice

When ConAgra initiated a study with some of its retailers, such as Safeway, Kroger, and Walmart, to study how and why people buy its foods, ConAgra was using which of the following steps to improve its marketing intelligence system?

• A) A company can motivate distributors, retailers, and other intermediaries to pass along important intelligence.
• B) A company can train and motivate the sales force to spot and report new developments.
• C) A company can take advantage of government data sources.
• D) A company can set up an advisory panel.
• E) A company can network externally.

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Definitions:

Systematic Desensitization

A therapy technique used to treat phobias and anxiety by gradually exposing the patient to the feared object or context without any danger, in order to overcome their anxiety.

Exposure

A therapeutic technique used to treat anxiety disorders by gradually and systematically exposing the patient to the feared object or context without any danger.

Live Snake

A reptile that is living, as opposed to being depicted in images or as a specimen; often eliciting strong fear or interest reactions in people.

Deep Brain Stimulation

A neurosurgical procedure involving the implantation of a medical device called a neurostimulator, which sends electrical impulses to specific targets in the brain for the treatment of movement and neuropsychiatric disorders.