As Consumers Grow More Socially Conscious, a Number of Companies

question 28

Multiple Choice

As consumers grow more socially conscious, a number of companies are using ________ as a way to differentiate themselves from competitors, build consumer preference, and achieve notable sales and profit gains.

• A) benefit marketing
• B) environmental marketing
• C) financial accountability marketing
• D) internal marketing
• E) social-responsibility marketing

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Definitions:

Feminist Therapy

A therapeutic approach that seeks to address and remedy the psychological impact of societal gender roles and inequalities on individuals.

Consciousness Raising

The process of increasing awareness about a particular issue or aspect of one's self, often used in therapy and social movements to foster understanding and change.

Socially Acceptable

Pertains to behaviors, actions, or norms that are considered appropriate, acceptable, or desirable by society or a specific community.

Feminist Motto

A slogan or statement that captures the essence of feminist ideals, often emphasizing equality, empowerment, and challenging societal norms.