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When Consumers Share a Strong Need That Cannot Be Satisfied

question 110

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When consumers share a strong need that cannot be satisfied by an existing product they are engaged in latent demand.


Definitions:

Risk Adjusted Returns

Financial returns that have been modified to consider the risk involved in achieving those returns, allowing for a more accurate comparison of different investments.

Systematic Risk

The inherent risk that affects the entire financial market or a whole market segment, which cannot be eliminated through diversification.

Simulation Approach

A method of problem-solving that uses computer models to simulate real-world processes and systems to predict outcomes.

Probability Distributions

Formulas that enumerate all conceivable outcomes and their chances for a random variable within a designated span.

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