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Why Should Canadian Marketers Like Nortel Networks and Zip

question 33

Essay

Why should Canadian marketers like Nortel Networks and Zip.ca set their sites on Generation Y or the echo boomers?


Definitions:

Behaviorism

A theory of learning based on the idea that all behaviors are acquired through conditioning by interacting with the environment.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, encouraging the subject to associate certain actions with specific consequences.

Observation

The act of closely monitoring or taking notice of something or someone, often used as a method in scientific research and daily learning.

Respondent Conditioning

A form of learning in which an individual develops a reflexive response to a previously neutral stimulus by associating it with another stimulus that already elicits that response.

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