The Customer Value Triad Consists of a Combination of Quality

question 97

True/False

The customer value triad consists of a combination of quality, service, and price.

Appreciate the relevance of comparison and goal setting in influencing individual motivation.

Understand the hierarchical nature of needs in specific motivational theories.

Apply motivational theories to predict the effectiveness of different needs in managerial and sales positions.

Differentiate between elastic, inelastic, and unitary demand.

---

Definitions:

Market Price

The contemporary valuation at which a commodity or service can be acquired or disposed of in a commercial environment.

Equilibrium Market Price

The cost level where the amount of products offered matches the amount of products sought after in a marketplace.

Downward Pressure

A force or condition that causes prices or values to decrease or decline in a market.

Supply Curve

A graphical representation of the relationship between the price of a good and the quantity of the good that producers are willing to sell.