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Describe the following terms and explain the relationships involved among these groups: potential market, available market, qualified available market, target market, and penetrated market.
Learning
The process of acquiring new understanding, knowledge, behaviors, skills, values, or preferences.
Modern Behaviorists
Psychologists who focus on observable and measurable behaviors, rather than internal psychological processes.
Stimuli
External factors or changes in the environment that affect the senses and can elicit responses from an organism.
Determinism
The philosophical belief that all events, including moral choices, are determined completely by previously existing causes, implying that free will is an illusion.
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