Illustrate the Differences Between a Reactive Market Orientation and a Proactive

question 139

Essay

Illustrate the differences between a reactive market orientation and a proactive marketing orientation. Use two companies from the tennis shoe industry to exemplify the differences between the concepts.

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Definitions:

Consumes Time

The process of requiring or using up an amount of time for completion or execution.

Satisfied Client

An individual or organization that perceives the outcome of a project to meet or exceed their expectations and requirements.

Smaller Projects

Projects that are limited in scope, duration, and resources, often characterized by more focused objectives and quicker completion times.

Designated as Milestones

Identified as key points or events in a project timeline that signify a major achievement or a critical point of progress.