What Master Marketer Is Known for Building a Brand in a Product

question 126

Multiple Choice

What master marketer is known for building a brand in a product area where no brand name had ever existed before?

• A) IKEA
• B) Intel
• C) Molson
• D) Canadian Tire
• E) Virgin

---

Definitions:

Metaphorical Language

The use of figures of speech that imply a comparison or representation of one thing by another, enhancing communication and understanding.

Deferred Imitation

The imitation of an action observed in the past.

Comprehensible Words

Words that can be understood in context, indicating a level of vocabulary and language proficiency that allows communication.

English-Speaking Settings

Environments or contexts where English is the primary language used for communication and instruction.