A Holistic Marketing Orientation Can Provide Insight into the Process

question 124

Essay

A holistic marketing orientation can provide insight into the process of capturing customer value. In this vain, the holistic marketing framework is designed to address three key management questions. Describe and illustrate each of these key management questions.

---

Definitions:

Predictor

A variable or factor that can be used to forecast or anticipate the outcome of a future event or trend.

Well-Being

A state of comfort, health, or happiness, often considered in terms of physical, psychological, and social factors.

Chronic Stress

A state of ongoing psychological strain and tension resulting from enduring stressful circumstances over a prolonged period.

Psychoneuroimmunologists

Scientists who study the interaction between psychological processes, the nervous system, and the immune system.