As the Manager of an Organization That Is Attempting to Build

question 74

Multiple Choice

As the manager of an organization that is attempting to build a marketing information system (MIS) , you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.

• A) internal company records
• B) secondary data from government sources such as the Better Business Bureau
• C) databases found on the Internet
• D) consultant reports
• E) external records and documents

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Definitions:

Group Life

Group life refers to the patterns of interaction, organization, and social dynamics that emerge within various types of groups, including families, teams, and communities.

Critical Distance

The ability to objectively analyze and evaluate a subject, allowing for a clear and unbiased perspective.

Georg Simmel

A German sociologist and philosopher known for his contributions to social theory and the analysis of modern urban life.

Research Subjects

Individuals or groups upon which scientific research is conducted in order to test hypotheses and draw conclusions.